The House on Mango Street by Sandra Cisneros Essay Example for Free

The House on Mango Street by Sandra Cisneros Essay The book The House on Mango Street written by Sandra Cisneros is merely a collection of different (and in some ways similar) traits, experiences, cultures, traditions, values and points of views of the girls and boys living at Mango Street. From these collections collating in 44 inter-related chapters create a single topic of how the main character in the story Esperanza Cordero evolves, empowers herself, dreams and struggles to have a life she is aspiring of someday while still focusing herself to remain her feet standing on the ground.   The story also tackles some human rights issues although it is laid not in a tragic or overly dramatic situation since lightness and simple poetic style of narrating events and describing characters through short outline and vignettes are the manner the author has used.   Hence, the book is intentionally written for young mind readers for them to know and understand serious issues in a light touch. As a young preadolescent girl, Esperanza Cordero manages to identify herself in each of the character lives in her neighborhood although not exactly in the same manner.   She successful shows through her descriptions of the place and people in her life the not-so-good and not-so-bad experiences of the dual citizenship inhabitant in the city like the Latin – Americans.   She is most likely referring to females.   These females are what she actually provides us to be able to identify her as herself, or someone she wishes she could be or someone she hates exactly being a member of minority gender living in a minority community, in each of the characters given. Esperanza Cordero belongs to a family of six composed of a mother, a father, two brothers named Kiki and Carlos, and with only one sister Nenny.   Like many other kids, she has inner hopes and aspirations.   One of them is having a house she owns someday, and described as a white big one with lots of free space and bathrooms, perhaps due to her own experiences of living in a house of only one bedroom and bathroom.   After some changing of locations, her family decided to acquire a house to call their own to be free from rental obligations and irritating experiences of having landlords and landladies.   The house is situated at Mango Street.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some of the characters in the story are Cathy described as a typical rich girl who easily gets annoyed with the rudeness of people especially Esperanza’s male neighbors, Sally who at a young age forced to get married just to be free from domestic violence at home, another rich girl Alicia who always gets horrified with rats in their house, Elenita the fortune-teller, the materialistic girl Marin, Ruthie and Rafaela who always keep on telling Esperanza the disadvantages of marrying at a young age, and sisters Lucy and Rachel who are her playmates and companions in biking and in some memorable adventures along with her sister Nenny.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Empowering herself is passively done as it is only a shadow which reflects her girly actions through her noting down of observations and understandings.   It means that the struggle of Esperanza to be free over power and superiority does not mean that she has to gain it over others or at the expense of others.   It only suggests that being true to oneself, as what she does, is enough to make things change for betterment. R E F E R E N C E S Cisneros, Sandra. The House on Mango Street. New York: Random House Inc. 2005

Key Differences Between Nature And Nurture Theories Psychology Essay

Key Differences Between Nature And Nurture Theories Psychology Essay Developmental psychology refers to the human development of cognitive abilities and social relationships across a lifetime (Colman, 2006). Understanding development has its importance as it provides insight into human behaviour. Over the years, a vast number of developmental theories that have aimed to offer insight into this matter have been put forward. The debate as to whether development is driven by nature (evolutionary processes) or nurture (environmental factors) or a combination of both fundamentally divides theories in the field and beyond (Maltby, Day Macaskill, 2007). The aim of this essay is to identify and explore the distinctions between nature and nurture theories. Some examples of developmental theories, such as the Maturation Theory, Learning Theory, Nativist theory, and Cognitive theory will therefore be discussed to illustrate these differences. Although the main topic of this essay is that of showing the distinction between nature and nurture theories, some scien tists suggest that in order to understand human development it is important to look at how nature and nurture interconnect not so much to stress the differences between the two (Lerner, 2002). Therefore the interconnections of nature and nurture will be also briefly discussed. Naturists believe that the knowledge humans have about the world is innate. Therefore human development is largely determined by heredity. Conversely, nurturists believe that is the environment which shapes and influences human behaviour. Some early nurturists, such as John Locke have put forward the extreme idea that humans come into this world as blank slates which will later be filled with knowledge acquired by learning and experience (Gross). Nature and nurture represent two radical points of view within the theories of development as if only one or the other would have all the answers as to account about how and why human development happen as it does. These radical views were easy identifiable in the early theories of development such as Gesells Maturation Theory (MT) and Watsons Learning Theory (LT) (Gross) Gesell (1925) believes that maturation is driven by inner, biological factors and that the childs development happens in stages. Conversely, Watson (1925) believed that it is the environment that shapes the human development (Daly, 2004). Watson suggested that the child comes into the world as a blank slate ready to be mould by the experiences he/she will have in the outside world. Ultimately, the environment will determine the direction of human development. For Watson (1925) the developmental process of behaviour is continuous as oppose to gradual as Gessell (1925) proposed (Shaffer). In addition, Watson argued that the nurturist approach is more viable as his findings were obtained by overt observation of human behaviour as opposed to inner, biological forces as described by Gessell which cannot be observed. (Watson). In order to show just how easy children can learn fear and other emotions, Watson has run an experiment with a 9 month old baby called Albert. When Albert was firstly presented with a white rat he played with the rat and showed no fear. After two months, Watson repeated the experiment only that this time a noise was introduced every time baby Albert reached for the rat. Baby Albert learned very quickly to associate fear with the presence of rat. Watsons conclusions were that conditioned emotional responses are learned and they persist. As a result this is what modifies and influences the changes in human development time and time again (Watson). On the other hand Gesell looked at childrens psychomotor development (e.g., grasping) and locomotion (e.g. crawling) and draw the conclusion that these abilities are dictated by the genetic material with which the child is born. These abilities develop naturally determined by an innate timetable, providing that the child is healthy and normal . (Gross) Therefore human development is dictated solely by heredity (Daly). These examples are relevant to the essay question as they underline very well the extreme differences between nature and nurture theories. Another way in which the distinction between nature and nurture theories can be observed is to think about language acquisition. Chomsky put forward the Naturist theory (NT) and suggested that humans are born with an inbuilt language devise. Skinner, on the other hand considers that human learn language as they do with any other behavior. Skinner has put forward to kinds of conditioning: classical and operant. In the classical conditioning he suggests that the child learns by association. For instance, if the word chocolate is followed by chocolate tasting, the child will soon learn that every time he hears the word chocolate will salivate because he/she associates the word with the sweet taste of chocolate. In the operant conditioning children learn by reinforcement (punishment or reward). Therefore learning language is all about nurture (environment, experience). Chomsky thinks that language is used creatively and that the LAD is activated by the environment at a certain age otherw ise it will not happen. For example, Jeanine a 13 year old who was kept in isolation by her father was not exposed to language. She was never able to use language properly again. This backs up Chomsky hypothesis that language is innate and if it is not learned by a certain age it will never be acquired. These theories are yet another example of how different the views of naturist are in comparison with nurturists. However, all these theories that have been discussed so far in order to underline the distinction between nature and nurture fail in one way or another to construct the whole picture of how human development happens. Maybe a better insight into human development will be therefore obtained by looking at the interconnection of nature and nurture as Piaget explained when he put forward his Cognitive Theory. Piaget saw develeopemnt in a different manner. He believed that humans are born with biological ability of adapting to environament. In other words, humans are coming into this world genetically predisposed to develop and acquire knowledge and inteligence. Piaget idea was developed around two major concepts: assimilation and accomodation. Assimilation refers to the fact the humans have the cappacity to assimiltate new information and integrate it into already established structures. HE named these already exisiting structures schemata or the mental structure. Accomodation refers to t he change which takes place in the mental structure that already exisit in order to make space for new incoming knowledge. Intelligence is highly dependent upon the interconnection bewteeen assimilation and association. Piaget also believed that development happens in stages and that younger children think different then older children and adults. He identified 4 stages: sensori motor, pre-operational, concrete operational , formal operational. Piaget through his cognitive theory identified the importance of understanding that human development cannot be sexplaiend entierly just by taking into account the only the nature factor or only the nurture factorolely. The genetic material with which humans come into the world needs and environment in order to develop and grow and also the environment cannot influence a entirely a blank slate. To summaries, as shown an enormous amount of work has gone into studies set out to investigate the human development. Moreover, these theories have looked at how humans develop their personality, intelligence, how they interact with family and peers and how that affects their development and what forces drives this development. Although plenty of evidence has been presented in order to support either side in this nature versus nurture debate it seems almost illogical to try and think that human development can be either influenced only by nature or nurture. The most logical evidence so far has been provided by those scientists who have suggested that there is the interconnection of nature and nurture which drives development, shapes human personality and behaviour and makes humans who they are. Piaget maybe one of the most active researcher in this field has shown that human behaviour cannot be understood by only taking into account just the nature aspect or just the nurture aspect. Nature and nurture interconnect, human development cannot happen without one or the other. The genetic material with which humans come into the world needs and environment in order develop and grow and also the environment cannot shape entirely a blank slate. A better insight into human development can be obtained if scientists focus more on the interconnection between nature and nurture rather than looking at the differences between the two.

The Job Interview Process English Language Essay

The Job Interview Process English Language Essay Professor Dennis Mohle, of The Craig School of Business at Fresno State University has authorized this report. The issue is that unemployment in Fresno has gone up in the recent years and finding a good job or internship can be very difficult and stressful. Knowing how to interview well can help to get you the job of your dreams. This report will shed some light on the job interview process and will not stop there; it will also include how to write cover letters and resumes and will show how to properly manage social networking sites, while applying for a job. All of these steps are essential to being successful during the job interview process. The purpose is to carefully and thoughtfully explain to the readers exactly what steps to take in order to do well in the interviewing process. The methodology used for this research assignment spanned a wide variety of business outlooks. These outlooks ranged from business textbooks, published research and surveys. These methods were used because they seemed to be the most informative and provide ample amount of data and statistics. The first source used in this report was textbook, Business Communications: Process Product. The second source was a survey that was done by a writer for AOL Jobs called, What You Wish Youd Known before Your Job Interview. Thirdly, was the MGT110 lecture book titled, Managing Organizational Behavior: What Great Managers Know and Do. For published research, I have an article called Making the Job Interview Work for You. A source used to fully understand the employers perspective was an article from, IUP Journal of Soft Skills titled What to Expect From Across the Table. Another sources used to find statistics is, InternetSafety101.org, where they review and publish statistics on the internet and its safety. Lastly, is an article from About.com that is titled How (and How Not) to Use Social Media to Job Search. JOB INTERVIEW PROCESS Interviewing, whether it is a job interview or an interview for an internship is vital to the existence of the business world. However, the interview is not the first stepping-stone in the road to employment. Surrounding yourself with the necessary resources to succeed is essential. Who is interviewing? Figure 1: Interview Waiting Room (Google 2009). http://us.123rf.com/400wm/400/400/wavebreakmediamicro/wavebreakmediamicro1106/wavebreakmediamicro110601234/10094684-business-people-sitting-and-waiting-for-a-job-interview.jpg With the downfall of the economy and no turn-around in sight, more and more people are flooding to interviews anywhere they can. This includes high school kids, college students, college graduates, recently unemployed adults and retired adults being forced to work again. To sum up, everyone is interviewing. Therefore, it is imperative that everyone knows how to hold a successful interview and knows the dos and donts of interviewing. http://www.soulseeds.com/wp-content/uploads/2012/10/aff-surround-yourself-with-the-things-you-love-2-300196.jpg Having the right professional contacts and by surrounding yourself with people who build you up professionally and not down are just two of the recommend activities. Figure 2: Surrounding Yourself With The Essentials (Soul Seeds 2011) Dressing Professional Typically, in the job process, the initial piece of information that starts the ball rolling is either the application or the resume. However, how you present yourself is what should be viewed as the most important thing. Whenever the applicant walks through the office doors of the employer is immediately performing a preliminary interview, without even noticing. This is because professionalism is back, in the sense that how you dress is how you are choosing to promote and market yourself. It is also a since of pride. If a job applicant were to walk into an interview with: hair a mess, loaded with jewelry, tattoos that are visible and just lacking a professional issue it would show their unprofessional attitude (Baldwin and Bommer 2013). C:UsersToriDesktopbusiness professional.jpg Figure 3: What to Wear to an Interview (TSU Career Services 2010). The general rule for clothing, when it comes to interviewing it is that the more solid the color, the better. For instance, a young woman by the name of Ana, was skipped for a job because of that fact that she wore a club bright colored dress that resulted in people in the office to begin to stare at things that are inappropriate. Therefore, to remain on subject and for the employer to remain on track, the person would have to wear those basic, solid colors such as black, navy, brown and tan. In addition, they were asked by several business executives to dress modestly, not like you are going to a club (Bockanic 2012). When it comes to jewelry and accessories, less is more. Wearing the minimal amount of jewelry has actually been hard for women to accomplish, but they must remember that it is not about the number of earrings or pieces of jewelry , it is instead about who you are as a person. Huge issues for most employers these days are tattoos. Many people believe today that getting a tattoo is not a big deal and it will not affect the likeliness of a person getting a job, which is completely false. According to AOL Jobs writer, David Shepp, having tattoos that are visible decrease your chances of getting the job 35% instantly. However, there are some rare cases in which, the company is looking for someone with tattoos to represent them and therefore tattoos are not only a plus, but also a necessary item. Acting Professional The average interview, begins with the interviewer asking the job applicant a couple questions about the company like Why this company and What made Such and Such Marketing different from all of the others? This area specifically is an area where most job applicants fall short. They do not come prepared with short personal stories, or examples and reasons for why they picked this company. The average response to a question similar to this one, contains approximately five umms or Im not sures (Akhtar 2012). Imagine that you were conducting an interview and it took a person awhile to come up with a few reasons as to why your company beats out all the others. It may question whether or not you want to hire someone who doesnt have strong emotional ties to his previous or future places of work. In addition, before going into an interview it is always nice to reflect on this list of dos and donts: research the companies for which you are applying, give a firm handshake, do not fidget or answer phones during the interview, show interest in the interviewers questions, maintain a good posture and behavior throughout and also be respectful. Use of Social Media Social media websites share personal information, and the sites seem to be adding more and more in-depth questions or options to such sites. This is making personal information more readily available to people who do not need access to such information. According to a recent study done in 2011, 26% of Americans say they are sharing more information on social networks today than one year ago (Combs 2011). Social Networks are not regulated and anyone is allowed access to these sites unless a specific user has strict privacy setting. Except, most users are not aware of how to update their settings and make their sites inaccessible. Although, Social Networking has allowed many people to seek the help and aid that they may need. Many cases have been reported where, a person who is signed up with a social networking site, has not been able to find a job because of their subscription to the media (Doyle 2009). These days 1in 5 jobs are found using social media, while the age old concept of knocking on the door and simply asking are you hiring? is still a scenario that is still out there. Although more and more people are being to utilize this social media and networking tool to job search and some are even using the online job search sites (Doyle 2009). Social Media platforms such as Twitter, Facebook and LinkedIn are some of the tools that are being used to search for a job. Nevertheless, some people forget that although social media is a good tool, it can also jeopardize your job opportunity if used incorrectly or in an inappropriate manner. Now of course your Facebook account is your personal account, so you feel as if you have some sort of immunity and right to keep your private life private. Moreover, while that is true, depending on the settings that the person has on their social medias allows future employers to browse all they please. Using these social medias in the right way, is vital to success in the interview process. The first amendment does give every person the right to free speech, however that does mean that you exercise your right by posting extremely religious articles, political views and/or mean and hatred comments are your boss. Refrain from anything that may cause a future employer to question to character. Social media has given us tremendous amount of power in terms of job searching capabilities, but it has also made everything we do much more vulnerable and easy to target. The saying à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"choose your words carefullyà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  might be true now than ever bef ore (Schepp 2011). Before you publish anything on Twitter, Facebook, LinkedIn or any other social media, make sure you havenà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t friended one of your colleagues or bosses before you make a rude remark about them. A golden rule would be to refrain from posting things that you would not want the person to know. Because even though you are not friends with the person youre posting about directly, that person may be the friend of a friend and find out just as easily. Even though social medias sell you on transparency, it does not mean that it is the right thing to do. Being transparent comes with a cost and could eventually lead to the loss of your job. COVER LETTERS A cover letter is written directly for the eyes of the interviewer and is sole purpose is to introduce both yourself and your resume in the future hope of getting the job. In reality, your resume may never be read without it being accompanied by a profession cover letter. One must think of the cover letter as a sales letter. It is working to sell your resume to the interviewer. Some general guidelines for writing a cover letter are: only use white bong paper (any color or scented paper will not be taken professionally), should be only one page in length, both the cover letter and resume should maintain the same format and it should consist of three paragraphs. This cover letter should open with a professional salutation to the hiring manager for the open position and should move into the three-paragraph format. The first paragraph should re-state the position that you are applying for, why you are applying and how you learned about the position. Then you should move on to mention something that you love about the company or business; the main reason why you are applying for the position. Then move to stating that you are great candidate because of your qualifications, experience, education and interests. The second paragraph should now expand in greater detail your qualifications, experience, education and interests that directly correlate with the employers needs. You want to make yourself sound like the perfect candidate, therefore they must give you an interview to see what youre all about. The closing paragraph should be ended with a bold statement, such as one saying that you are the ideal candidate and a strong match for the company. Also, mention that you are looking forward to meeting with him or her and finish will a slightly aggressive touch that if 7-10 business days pass without a word, you will follow up yourself (Gueffy and Loewy 2011). Figure 4: Example of Cover Letter for a Resume (Yahoo, 2008). http://www.squawkfox.com/wp-content/uploads/2010/01/sample-cover-letters-cover-letter-examples-classic.png RESUME The resume will be one of the only things that the interviewer will look at to decide whether you deserve an interview. Therefore, it is very important. First of all the resume needs to be consistent, concise and clear. It should also be extremely easy to read. To stick with traditional standards the resume should be no longer than one page. This goes off being short and concise. You only have an 8.5 x 11 sized paper to inform the interviewer of why you should be picked for the job over everyone else (Baldwin and Boomer 2013). There are several different types of resumes that are generally used to apply of job openings. Any of the formats are fine, it just depends on how what information you have to place on your resume and what type of information it is. If you have expansive job history, which is your selling point, chronological is the best style of resume. However if you are still in school and working towards your degree, an educational focused resume would be the most beneficial because you are highlighting your strong point (Gueffy and Loewy 2011). Each type of resume can be found with a quick Google search, they even show up as templates for easy use. Therefore, you can begin to build your resume by simply replacing the sample information with your own personal information. Make tweaks to the layout or placement depending on your personal preferences to highlight your skills and abilities. Remember, there is no right or wrong way to write a resume. As long as your follow the general guidelines, anything is acceptable. Today, many large companies or corporations are usingrecruiting management software that helps to better screen candidates. The hiring manager inputs into the software certain keywords that he is looking for and this software will then mine through the database of resumes searching for potential matches. If you would like to be found, the resume needs to contain keywords that directly target the jobs in your field of interest. Figure 5: Example of Traditional Experience Based Resume (About.com 2012). http://new-cdn.financialsamurai.com.s3.amazonaws.com/wp-content/uploads/2011/01/good_resume3.gif SUMMARY In summary, although many people are afraid of getting out there and interviewing for jobs. This is understandable because, job interviews can be challenging, in part because there is so much that can go wrong. However, when a person is surrounded with the right skills, interviewing is a piece of cake. It is very important to remember the value of dressing, and acting professionally, maintaining professional social medias, the importance of writing both good cover letters and resumes. You also will need to explain who you are and why the organization needs you. Being able to concisely describe the skills that you can bring to the position and to the company is a definite way to engage the interviewer while also making the case for why you are the right person for the job. Although winging it in an interview might work, but chances are that, a lack of preparedness will come out during the test process and you will be left stumbling and racing in circles to answer questions. Moreover, that will not win you any points with any manager. Always come prepared.

Martin Ritt’s Norma Rae Essay -- Capitalism Factories Essays

Martin Ritt’s Norma Rae Martin Ritt’s Norma Rae portrays the plight of the Southern factory worker during the 1970’s. As the film progresses and Norma Rae fights for her rights, it is difficult to believe that economic system under which she works is that of capitalism. Yet, the very idea that she is able to advocate for her self and for others, as workers in a factory with the support of a union organizer, demonstrates the role of the worker in a capitalist society. Norma Rae was able to form a union because the system maintained that she had the authority to do so. The formation of the factory was based in capitalism. Financial capital is used to gain access to resources. The textile factory that employed Norma Rae may not have been a purely capitalist environment, but the society in which it was constructed was fundamentally capitalist. That society permitted establishment of a union in the factory to ensure workers rights. The Textile Workers Union of America sent a representative to the factory to ensure that the company was obeying the laws of the greater capitalist society. Those laws were established with the passage of the National Labor Relations Act of 1935 (Wagner Act) which protects workers rights to unionize. The representative, Rueben Wychofsky, understood the provision of this law and its subsequent amendments and used his rights and the rights of the workers to create a union. This process occurred with the help of Norma Rae, an employee who rallied the other workers to exercise their rights. Society’s sanctions in the form of labor laws forced the factory to obey the conventions of capitalist society in the form of better working conditions and a fair wage. A capitalist society is rooted i... ...ervisory position, thereby attempting to buy her silence through rewards of an increased wage and responsibility. The textile factory portrayed in Norma Rae, was not a pristine example of capitalism, since the factory was steeped with bad practice. Throughout the film, the supervisors and managers manipulated regulations in order to maintain an infer-structure that maximized profits. This film is an example of the system of checks and balances that have come to exist in capitalist society. These checks and balances permit manufacturing facilities to earn a fair profit and remain in business while, at the same time, provide workers with fair wages and decent working conditions. Because competition exists, both in terms of the labor market and the market for goods, the greater society is able to demand that industry conform to certain collective standards.

Examining Four Types of Diversity Essay -- demographics, culture, profe

While diversity is often a term used to refer specifically to cultural differences, diversity applies to all the qualities that make people different. From a management perspective, the key to diversity is to understand how different types of diversity and different demographic characteristics can impact human behavior. The four types of diversity that will be examined are: occupation, differences in skills and abilities, personality traits, and value and attitudes. For each type of diversity, the impact on individual behavior will be described. One type of diversity is occupation. For example, an individual in a professional occupation is more likely to make his or her own decisions and is also more likely to reject being managed too strongly. The case of a medical doctor is one example. A medical doctor considers themselves an expert on their area and is also likely to consider that nobody else has the same expertise. Based on this, the individual is likely to make his or her own decisions and to act independently. The same also applies to other professional occupations such as lawyers and scientists. This can be contrasted with positions that are generally considered as requiring less expertise. For example, a salesperson or a secretary would be more likely to accept that their role is a support function, with this meaning that they are less likely to act independently and more likely to take direction. Another important aspect of occupation is that a person's behaviors will change based on the role of that occupat ion. In short, most people will adapt their behavior to match it with what they consider expected behavior for that role. For example, an individual in a supervisory role ... ...ive for the organization and negative for themselves. This shows how values and attitudes influence individual behavior. From this paper one can see that diversity is much more than just cultural differences. Occupation, differences in skills and abilities, personality traits, and values and attitudes are just a few of the types of diversity that impact individual behavior. Diversity is everything that makes up a person from birth. All life experiences play a part in the make up of diversity. References Daft, R.L. (1997). Management. Fort Worth, TX: The Dryden Press. Kandola, R., & Fullerton, J. (2000). "Diversity: More than just an empty slogan." The Effective Manager: Perspective and Illustrations. Ed. Jon Billsberry. Thousand Oaks, CA: SAGE Publications: 287-294. Seamon, J.G., & Kenrick, D.T. (1994). Psychology. Englewood Cliffs, NJ: Prentice Hall.

PepsiCo’s Restaurants Essay

In the case study, PepsiCo is considering in Carts of Colorado and/or California Pizza Kitchen. Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired businesses, but must also take into consideration that the additional business units will not hinder the profitability PepsiCo itself. Would investing in other companies be the best way to expand PepsiCo? This question is important because it could affect the success of the company. By investing in a company PepsiCo started from Pepsi-Cola and then moved into a more diversified business with mainly soft drinks, snack foods and restaurants. In early 1990s, PepsiCo’s restaurant business is composed of Pizza Hut, Taco Bell and KFC, all of them are business leaders in their segment. 1By investing in C1a1r1t1s1 1o1f1 1C1o1l1o1r1a1d1o1, it1 1w1o1u1l1d1 1e1n1a1b1l1e1 1P1e1p1s1i1C1o1 1t1o1 1e1n1t1e1r1 1n1e1w1 1m1a1r1k1e1t1 1a1n1d1 1n1e1w1 1c1u1s1t1o1m1e1r1s1 1a1n1d1 1h1e1l1p1 1t1o1 1a1c1c1e1l1e1r1a1t1e1 1t1h1e1 1s1a1l1e1s1 1g1r1o1w1t1h1 1b1e1s1i1d1e1s1 1o1f1 1o1r1g1a1n1i1c1 1g1r1o1w1t1h. The Cart of Colorado’s (COC) industry is subject to strict government regulations and the uncertain demand for carts and kiosks, so the attractiveness to enter this industry is between low and medium. COC had succeeded in purchasing their largest competitor that generated sales of $2.5 million in 1990, which gives them potential to grow in the manufacturing and merchandising of mobile food carts and kiosks industry. PepsiCo will gain competitive advantage for its link with COC because it will be able to customize the carts and kiosk for its fast food chain; it is more aligned with PepsiCo’s current strategies of quick service. However, the tradeoff will be PepsiCo may focus on too many different strategies and product markets. Focusing on the same customer targets can minimize this tradeoff. It will be an advantage for PepsiCo should go and form a strategic alliance with COC. PepsiCo can use the carts to expand their KFC, Taco Bell, and Pizza Hut businesses. In my opinion, I think it would be in PepsiCo’s best interest to invest in the two companies because in this case they are both successful and would help boost PepsiCo sales.

Proctors Analysis Essay

‘What is John Proctor? I am no saint; for me it is fraud. I am not that man.† Explore Miller’s Presentation of Proctor in The Crucible. How far do you agree with Proctor’s Analysis of himself?  In 1962, Salem was affected dramatically by the tragedy of witchcraft. Miller use’s this hard-hitting occurrence to structure his story named ‘ The crucible’. By using a real event this can really affect the audience and influence them into picking up more understanding of the play and the happenings that are involved, hence the fact that witchcraft does not seem like a fully believable event. Miller uses the 1692 Salem witchcraft trials to symbolize the 1950s anti-Communist purges. The events of the 1692 Salem witch trials mostly parallel those of the McCarthy trials. If you opposed the McCarthy investigations, you were accused of being a communist. If you opposed to the Salem Witch trials, you were accused of being a witch. Those accused suffered great consequences in both the Crucible and the McCarthy trials. As the McCarthy trials were still currently going through during the release of this play it made the play more effective and easier to relate to. Miller uses clever dramatic devices and a range of different techniques that help engage the audience and manipulate them into siding with different characters in the play and collecting important data that will help with understanding of the alternate people mentioned. The language and stage directions he uses create tension throughout the play and this all builds up to an unpredictable ending, which the audience has been lead on to throughout the play. As soon as Proctor makes his entrance his type of personality is immediately familiar with the audience via the stage directions. It reads on page 16 â€Å"Enter John Proctor. On seeing him Mary Warren leaps in fright† this creates the audience to comprehend that Proctor must have quite a overpowering character that outputs into Mary Warren having such a dramatic reaction to his presence. The first sign the audience receives of an altered relationship between Proctor and Abigail is when the stage directions read ‘ Abigail has stood as though on tiptoe, absorbing his presence, wide-eyed’ this creates an atmosphere of tension between the couplet and builds up to understanding of her blatant feelings for Proctor. But the stage directions read that he only ‘Glances’ at her, an act that makes it obvious that he does not seem to return her feelings for him, as he only carelessly ‘Glances’ as her whereas she seems to be love struck by his presence. The first line that them two communicate is Abigail saying ‘ Gah! I’d almost forgot how strong you are John Proctor!’ The word ‘Forgot’ instantaneously confirms the fact that there has been a past between the couple, which the audience can only wait to be informed certainly of. The following script after this quotation confirms the audiences suspicions by Proctor and Abigail discussing the relationship that they once had, and Abigail attempting unsuccessfully to rebuild a relationship only by Proctor turning her down firmly. Proctor’s relationship with Elizabeth is first introduced at the beginning of Act 2. When Elizabeth delivers Proctor his dinner, it reads that â€Å"She watch’s him eat† and when he compliments her cooking she â€Å"blush’s with pleasure†. I think this activity shows that Elizabeth is very keen on pleasing Proctor. The audience already know at this point of the extramarital affair that Proctor had with Elizabeth betraying his wife. So at the beginning of act 2 I pick up that Elizabeth is attempting greatly to hang onto their marriage even with their tinted history. As of their history there must be a decent amount of tension between the both and mistrust going on discretely. Proctor is portrayed as a good man but who has made very somewhat foolish mistakes in his past, which he tries to almost block out. When Elizabeth mentions his past betrayal in act two Proctor declares â€Å"I have not moved from here to there without I think to please you† I think this shows his immense remorse and that he truly is a good man at heart. In Act 1 when Proctor is questioned why he does not attend church anymore he replies; â€Å"I have trouble enough without I come five mile to hear him preach only hellfire and bloody damnation. Take it to heart, Mr Parris. There are many others who stay away from church these days because you hardly ever mention God anymore† this proves that he opposes the expenditures of Parris in the church and felt that the church was becoming too materialistic and drifted away from the original purpose of a church under the influence of Parris. When Parris states that there is â€Å"a faction and a party against him and all authority† Proctor states that he must join it. This declaration shocks everyone, as it is an offence to join such an anti-authority clique. This shows the extent of Proctor and Parris’s mutual hatred. His relationship with Parris tells me that he is one of a type whom stands up for his own view and does not delay to express his views. During the majority of Act 2 we are introduced with the dilemma of Elizabeth being accused of witchcraft. Both Proctor and Elizabeth know factually that its Abigail’s vengeful plotting that has got Elizabeth into this shocking situation. The audience already knows by now that Abigail is still madly love-struck with Proctor so they understand that it’s Abigail attempting to get rid of Elizabeth in hoping that she could take her place. If Proctor had not gone through with the past affair in the first place Elizabeth would not have ever been accused so in Proctor’s eyes its his fault and as a normal being he knows he now has to get his wife out of this situation on top of the fact that its his role as a husband to care for her and to keep her absent from upset. When Proctor attempts to influence Mary Warren into testifying in court on his behalf she informs him of the problem that Elizabeth will expose him of his lechery. Proctor states; â€Å"Good, then her saintliness is done with. We will slide together into our pit† this line shows his major courage and that he will risk his pure stainless name for his wife, a sign of trust and heroic behaviour. At this point his selfless motive is to get his wife out of the darkness of the court even if it does risk his name, or if worst comes to worse his life. As Mary Warren has informed Proctor of the girls pretence in court he sets out to relieve the court of their manipulative acts and to output in many more lives being saved, another heroic act.  In conclusion I think that Proctor’s analysis of himself is somewhat false as throughout the play he has shown signs of heroic occurrences and he has realised of his past mistakes and felt regret.