ACC501 - Accounting for Decision Making, Mod 3 SLP Essay

ACC501 - Accounting for Decision Making, Mod 3 SLP - Essay Example In this paper we are going to discuss a decision that has recently been made by the ASPCA and its financial implications. The ASPCA is a non-profit organization that is based in New York. It was founded by Henry Bergh in 1866. As the first animal welfare organization in the USA, it took on the humanitarian role of protecting animals by rescuing them from abuse, developing humane laws and establishing a network of countrywide shelters to help carry out a collaboration with animal lovers (www.aspca.org). One of the decisions that was recently made by the ASPCA was a collaboration with Bank of America in terms of issuing a special ASPCA credit card. This card functions very much like an ordinary credit card, but with a lot of benefits and privileges attached. For instance, every time a cardholder uses his or her ASPCA credit card to make a purchase, they will be helping fight cruelty to animals. Every dollar spent in net retail terms gathers points towards discounts, allowances and other privileges in hotel travel and accommodation- and may also result in cash and merchandise redemptions. The ASPCA credit card is being offered at a low Annual Percentage interest rate (APR) in order to attract customers. To apply one must be a Bank of America customer and have applied for online banking services or already own a debit or credit card issued by the bank. Relevant costs related to the decision to issue the ASPCA special credit card are the cost of issue to the Bank, the business expected to be generated by the use of this card and the general acceptability among American users. The low APR seems to be appealing, as well as the plea to contribute to the safety and protection of animals all across the USA. Few people would find themselves resisting applying for this credit card. It not only allows them certain privileges, but also benefits in terms of cash discounts and allowances gained while shopping. In the